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How To Turn Your Web Traffic Into Leads

The secret to successful lead generation, and in turn marketing, in the business-to-business space today is process.The process, that converts more inquiries into qualified leads and qualified leads into sales, is called lead nurturing.

Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer.

The sales process can be broken into different stages or steps. At each stage your buyer has different needs and objectives. The key is to take a nurturing approach to move the buyer through each stage to becoming a customer.

Capture

Your website visitors need to quickly determine how to proceed to the information they want. Your homepage is often the first chance you get to captivate your audience. Your website's homepage should:

  • Tell your visitors why you are unique and better than the competition
  • Entice your visitors to explore your website further
Convince
  • State the benefits, not features, of your product or service to your visitors.
  • Increase social proof online by showing testimonials,Top sellers,most popular items etc.
  • Persude with pictures and videos
  • Use professional quality images

Even if we have the most valuable content, good web designing, etc, but if your buyers can't find your website??????

The success of your business depends on one thing,the visibility of your website.To increase the visibility you can go for SEO(Search Engine Optimization), the process of customizing and improvising a website for its ranking on the Search Engine Results Pages. It is the best and the most economical ways to ensure highly relevant reader traffic.

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